Advertise

This direct mail piece is unlike any other since there is presence of a $25 VISA card in the envelope and the envelope is expected and welcomed by the consumer, unlike other "mailers" that could easily be deemed junk mail.

As an example, many direct mail programs like Val-Pak and Money Mailer type programs could receive a 2-5% open rate since they fall into that "junk mail" category and get sprayed to a zip code and addressed to Resident.

Let's say there is a 5% open rate and the cost is .04 (4 cents) per insertion or ride-a-long. If business owner buys 10,000 insertions for $400, and the open rate is 5%, the cost per opened envelope isn't really .04 cents - it's .80 (80 cents) per opened envelope. After all, nobody really cares about the envelopes that ended up in the trash (the other 95% in this example).

The other thing to consider is although every advertising program will tell you that their consumer list is responsive, we can prove that ours is. Every person that is receiving the $25 VISA card took SEVERAL actions in order to receive the card, making them a truly responsive person that's looking to save money in this trying economy.

These truths mean value to the businesses that choose to include an offer, coupon, or ad in the $25 VISA card envelope. Here are the top 6 categories where people spend their VISA card money:

• Grocery Stores and Supermarkets
• Discount Stores
• Eating Places and Restaurants
• Department Stores
• Service Stations (without Services)
• Fast Food Restaurants

By including an offer in the VISA card envelope you have the ability to "direct" the spending of that $25 and when you're in 30,000+ envelopes, that's $750,000 that's being pushed into a hurting economy and readily available for spending. Now that's value!

We only allow one category/type of business in each envelope in order to maintain the integrity of the program so contact marketing to stake your claim on this valuable real estate.

Our system adds 50,000+ responsive consumers each month to our member base. During the registration process there is a series of questions asked in a non-intrusive manner. The answers to these questions are never incentivized like in many other "survey-type" situations which makes the data and answers extremely valuable to businesses in our Custom Marketing Campaign program.

Imagine asking 50,000+ people (who are proven to look for savings) every single month a question that you develop and get approved by our marketing department. The answer to the question is valuable to you since once the consumer is identified, you are able to make an value-added offer to them with laser targeted precision instead of a shotgun approach like many other advertising mediums offer you.

Let's look at a couple of examples ...

Example #1 - Do you own or rent your home? Home owners could be presented with this question: Are you planning to do any home improvement of $100 or more in the near future? You can imagine how valuable this information is to a hardware store chain that might want to send a $25 gift card to these individuals so that person could come to their store with that card in hand instead of going to their competition.

Example #2 - Do you own one or more pets? People who answer yes could be presented with this question: Would you like a $10 off coupon for your next pet food purchase? You can imagine how valuable this question may be to a manufacturer of pet food or even a pet store chain.

The real question becomes "What question would I like to add to my Custom Marketing Campaign in this truly ingenious program and what is that Yes answer worth to my company?"

Contact the marketing department for assistance in developing your question and getting your Campaign underway before your category/type of business is taken.

Many times Live Transfer Leads are generated through methods such as voice broadcasting which can be considered annoying at best. Once the automated systems make thousands of phone calls to find an interested person, the call is transferred to a 3rd party who will then connect the call with the company that has the service and the consumer that is interested in hearing about the service. Other methods include outbound telemarketing campaigns that again, after making thousands of outbound calls, attempt to follow through with the same process.

Utilizing both of these methods involves outbound calling campaigns where catching someone "at the right time" is always a shot in the dark. Our system is unique as we are always creating the LIVE transfer as a result of an inbound call to our call centers for a membership services issue or a customer service issue. During the registration process each consumer identifies themselves as being interested in certain products or services such as wanting a health insurance quote or looking to settle their existing debt for 50% of what they owe.

Our representatives handle address the membership or customer service issues and then before ending the call are able to confirm the interest level of the member, contact our marketing partner for that service, and connect the two parties before dropping off the call. Our unique system puts us and our marketing partners in a perfect position to provide our members with the best service and most value possible on a daily basis.

Some of the LIVE transfer leads opportunities are health insurance leads, auto insurance leads, debt settlement leads, and life insurance leads. If this unique model works for your business we are open to provide these LIVE transfer leads to you, after approval of the custom marketing campaign, even if your type of business is not listed here.

The function of local Internet searches done by consumers grew by 58% in 2008 as compared to regular (core) Internet searches which only grew by 21%. Internet Yellow Page sites or business directories have grown in popularity by leaps and bounds based on the need by consumers for local information.

Incentive International has developed a local business directory that any business can advertise their business in whether they are a small, Mom & Pop location, medium, or even Fortune businesses. The great part of the directory is each business can choose their level of interest and options they want to use in the directory for their business.

Some features include Title, Address, Phone, Fax, Web Link, Email Link, Summary Description, Send to a Friend, Add to Favorites, Designation Icon, Ratings and Reviews, Photo Gallery, Coupon Creation, and Video Integration for YouTube videos or even TV commercials.

The search is driven by zip codes, drilling down to the local area of the consumer and allowing them to find what they need, in their area, and in a quick manner. The local search allows the business owner the ability to drive their consumers to their listing, have them watch a video or view images, read more about the business and special offers, print out money saving coupons, view maps for directions, visit the businesses custom website, and make contact in a number of different ways.

Best of all, any business can add their listing in the directory any time, free of charge!